Hey folks! 👋

​

Last week of the month - and for some of us time to start preparing for August targets as well. ;)

#1 Meta Lattice - the latest algo change

Meta Ads Are Crushing Performance in 2023 - thanks to the AI automation aka Advantage+ Shopping and Advantage+ App Campaigns. More on this here.

​

Action items for you;

• Ensure your ads have a positive feedback loop
• They entertain, educated and of course, convert
• Interact with your ad comments, respond to all positive and negative comments
• Remember: How we read Amazon reviews before buying - users read these ad comments.

​

A brand we work with leverage all the above and improved ROAS by 30% in the last 3 weeks.

​

​DM Me to know how you can automate this. ​

#2 Leverage Copywriting Frameworks In Your Paid Social/Search Copies

Don't post 4-5 one-liner copies on your Meta and Google ad copies.

​

The ad copies should address users' pain points and benefits.

​

Example - Leverage AIDA or PAS frameworks for ad copies.

I recently shared an actionable post on this with 45 FREE ChatGPT prompts to automate this on LinkedIn.

​

#3 Why One or Two Ads Eat up 90% of My Ad Spend?

​

This is one of the most common questions I get via LinkedIn DMs.

​

I'm sure this happens to the majority of us. But how do you navigate this?

​

1. Set up a dedicated campaign or ad set for creative testing.
2. Run all new creatives here (instead of launching in core campaigns)
3. Analyze their hook rates, hold rates, and early metrics like CTRs, and Cost/A2C.
4. If these perform well (meet the thresholds closer to winning creatives) then move them to core campaigns.

---

Top 2 Ads of The Week!

Show how the product is made!

What's special?

• Strong emotional (soulmate) connection b/w the product and customers
• Clear "benefits" like no dents, rusts, no leak caps, etc
• Smart usage of emojis and text overlays

​

The ad from Bleame is packed with best practices.

What's special?

• Taps into the fear of missing out (FOMO)
• Creates a sense of urgency, encouraging immediate action to avoid future regrets.
• Explains how the product works
• Crisp CTA with branding

​

Falling Short of Ad Creative Ideas?

Discover 122+ Successful Ad Ideas here: bit.ly/44lTKax​

​

📍 Steal these 122+ Successful Ad Inspirations here: bit.ly/44lTKax​
📍 Grab 237+ UGC Ad Hooks here: bit.ly/46EnXn7​
📍 Check out the GA4 Checklist here: bit.ly/46E5U0h​
📍 6 proven ads with Canva template: bit.ly/3Ds8E3m​

​

Struggling on improving your ad performance? Book a free 1:1 call here.

​

Happy weekend. :)

​

Thanks,

Aniruddha Mishra

​Follow me on LinkedIn​

​

Want Help With Growing Your Business Online? Book A Free Call ​ 113 Cherry St #92768, Seattle, WA 98104-2205 ​Unsubscribe · Preferences​